The Australian Government is unlocking funding to support smaller scale wine producers to showcase their premium product, around the globe.
Federal Member for Wright, Scott Buchholz said the guidelines for the latest round of Wine Export Grant’s were now available and he urged all local producers, across the Scenic Rim to apply.
“These grants help our small to medium sized wine producers, like those we see on Tamborine Mountain, in Canungra, Sarabah and across the Scenic Rim – Harrisville, Bunjurgen, the list of locations go on.
“The world wine market offers a great opportunity for locals to promote their high quality, world class Australian product internationally.
“I’ve have feedback from wine producers who have started to move into the international space and it hasn’t only been good for sales, before the Coronavirus pandemic it had been great for local tourism.
“When we get to the other side of this pandemic, we’re going to see tourism resume and we want to be at the forefront of that economic return. This is another opportunity to have “all things Scenic Rim” promoted internationally,” Mr Buchholz said.
The Wine Export Grant is helping eligible producers meet the costs associated with marketing their products with reimbursements of up to $25,000.
Mr Buchholz said the second round of these grants also reflected industry’s feedback on guidelines and will support producers to drive export growth and share our world-class wines with the world.
“Given the coronavirus pandemic and the necessary restrictions imposed to stop the spread, wineries, like many businesses have taken a hit, and I urge locals to get out and support them.
“To find a local winery go to visitscenicrim.com.au,” Mr Buchholz said.
Wine Australia Chief Executive Officer Andreas Clark said, ‘We’re pleased to be able support our exporters by offering a second round of this grant program.’
‘Round 1 of the Wine Export Grants helped 135 wine producers to deliver promotional activities in China and the USA in 2018-19. The grant guidelines for this new round have been expanded, so that new and existing exporters can seek out opportunities and secure distribution in any international market.
‘The grant is open to businesses that received funding in round 1’, Mr Clark said.
Eligible claims include the reimbursement of:
· specific travel expenses for a single promotional visit (daily allowance, limits apply)
· the cost of providing free samples of wine, including freight or transport
· participation in trade fairs (including online and virtual promotions)
· in-store promotions, and
· marketing and advertising collateral specific to your international audience
The grants are open for applications from 17 August 2020 until 1 May 2021 or until the funds are exhausted, whichever comes first. Applications are assessed on a first-come, first-served basis.
Application details and guidelines for the Wine Export Grants are available on Wine Australia’s website: wineaustralia.com/whats-happening/export-and-regional-wine-support-package/grants
To find a local winery, visit https://www.visitscenicrim.com.au/eatdrink/wineries/